Expect Color.

This website is full of it in different forms. There is no one thing you can think about that isn’t related to color somehow. That makes things really difficult, and is the reason why great minds of history dedicated time to think about it,  jot it down in several texts and theories, produced images, or even made music out of it. 

When I had to chose categories to be assigned to the different content, I found myself in a big trouble! Days passed until I was able to make a decision. I thought about the single most powerful quote I’ve ever read on color. I decided to make it mine (I’m stealing it!) and make it the concept of this website:





To understand color you actually have to use colors. You can learn all the theory on earth, but if you don't put it in practice, any of the words would make sense, they won't have any meaning. 

There is a theory that says that complementary colors, like yellow and violet, when mixed in the right proportions, give birth to gray. Ok, you say in your mind while reading it, but wait a second, stop a moment to think about it: grey? really!? Sounds crazy and weird. Wouldn't this mix supposed to be brown or something? I'm not telling you the answer. If you are curious or you have tendency to bear out everything people says, then go ahead and test it! Don't google it! Go grab some paint and try it out. Is the only way you'll see the magic happen.


You practice by DOING.



Perception, on the other hand, is all the input you get intellectually. Is the conclusions and ideas you get from, for example, mixing that yellow and violet. What happened when you did it? How where this colors changing in front of your eyes?


This is the ability to become aware (of color) through your senses. After that, understanding or interpreting this input in your head; a mental impression. Is about the conscious act of seeing, perceiving reality.


I would say that reading (for what you use your eyes and your intellect) falls also into this category. Studying color theories and research opens you up to new ways of perceiving. For example, if you read about Goethe’s colored shadows, you’ll start seeing them everywhere. Is like when you are trying to forget about your ex, and then everything around you reminds you of that person. Well, the same happens with color.

Once you start seeing it, you won’t be able to stop!





So, what can you expect?

In the Practice category I’ll be sharing my practices and exercises. You can go ahead and try them out. I’m sure you’ll have fun and learn things you never thought about!

In the Perception category you’ll find some deeper stuff. Things I write on color, my research on specific topics (always related, somehow, to color) and color theories. 

I would also like to share my references, inspiration and hero's work. Because inspiration can come from anywhere, sometimes in practice, sometimes in the act of perceiving, you’ll find them hiding in both categories. So pay attention!

Opening the gates to my unique and beloved world.

You are about to enter in my world and I’ll do my best to be a great host! My ambition is big. I hope I'll inspire you. Sharing my work hoping to offer a new perspective through color.